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Strategic plans should also integrate with work-planning efforts. Work-plans (also called operational plans) outline the specific, shorter-term operationalIt also describes the plan of this book and discusses the principal func- tions of strategic managers. Chapter 2 discusses the way companies affect their. The book is intended to offer a complete view of strategic planning, using a uniform system of terms and combining the most important methodological At the time of writing this handbook the national president is responsible for including the strategic plan, which can be found in the Decision Book, This book provides a framework that any library, whether it serves urban, suburban, or rural communities, can use as a basis for its strategic planning. This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provi .